I‘m David. I create sharp prose and winning strategies for fintech clients who’ve outgrown generic content.

If your buyers know the landscape, but your message still isn’t landing, you’re in the right place.

Over the last decade, I’ve covered every fintech subject imaginable – payments, KYC, fraud, compliance, the works. Now I help businesses refine their positioning, explain what matters, and write content that earns trust and actually moves deals forward.

You’ll find blog posts here on product messaging, buyer behaviour, and the stuff content marketers don’t say out loud. No filler. No fanfare. Just useful ideas that work.

Featured posts

• START HERE: How to build your fintech content engine from zero
• The 5 content formats fintech buyers actually read
• Please stop writing for fintech websites no one visits
• Case studies that sell (instead of just congratulate)
• No one understands what your fintech actually does

Caffeinated and curious? Head to the blog for more case files and commentary.