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David Siddons

Fintech Copywriting & Strategy
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Posts with a pulse

Product messaging, buyer behaviour, and the stuff content marketers don’t say out loud. Built for people with tabs open and no time to waste.

  • START HERE: how to build your fintech content engine from zero
  • Distribute with intent – get your content seen (without shouting)
  • Stop chasing Google and start getting found: an SEO playbook for fintechs
  • What VCs Get Wrong About Fintech Marketing
  • How to write a landing page that replaces the first call
  • Be faster than the doubt
  • Your fintech content has never been better – and nobody cares
  • The 5 content formats that fintech buyers actually read
  • Please stop writing for fintech websites no one visits
  • Case studies that sell (instead of just congratulate)
  • Your fintech sounds like everyone else’s – here’s how to fix it
  • Nobody believes thought leadership anymore – here’s what to do instead
  • Another “seamless experience”? Let’s kill fintech jargon
  • Selling infrastructure to humans: a comprehensive guide
  • Your fintech blog isn’t working because you’re writing for the wrong person
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