Is quality content worth it?

Every now and then, someone asks what a blog post, whitepaper, or case study is really worth.

What they’re actually asking is whether I’m worth the money.

Fair question. Here’s the answer, without the waffle:

The cost

Let’s say you spent £500 on content.

Let’s say it’s aimed at the right people, not a general crowd.

Let’s say 300 of them read it – or even just scan it.

Now imagine one of them is on the fence. They click through, check your product again, and decide to book a demo. Maybe they sign up. They stick around for six months. Even at the lowball end, that’s £15,000.

That single commission just paid for itself thirty times over.

The return

That’s the direct path of course. But most returns aren’t that linear.

One post can do any of the following quietly, in the background:

• Reassure a prospect just before a sales call.
• Make your positioning feel 10x clearer.
• Arm your team with better language.
• Attract the right kind of buyer (and quietly repel the wrong ones).
• Surface on Google when a potential investor is doing their homework.
• Get screenshotted in Slack and forwarded to a decision-maker.

And good writing keeps working. A post written today might land the right conversation six months from now. That’s the compounding bit most people forget.

The trap

The real risk is not spending £500 – and ending up with generic copy that misses the mark. You burn budget on filler, repeat the same safe lines, and still wonder why the leads are cold.

If your product’s real, and you want buyers to take you seriously, you need to show them how you think.

That’s what copywriting is. Not decoration. Not fluff. Just signal.

The take

If one good post or case study can move a sale forward, align your team, and sharpen your voice – it’s worth it.

And if you’ve got ten like that? Even better.